Too many contact pages feel like a dead end. A lonely form. A generic “Thanks for reaching out.” And that’s a missed opportunity.
For most small businesses, the contact page is where serious leads go. That means it should be one of the most thoughtfully designed pages on your site, not an afterthought.
Here’s how to make yours actually useful.
1. Give Visitors a Reason to Reach Out
Don’t assume people will know what to say or why they should contact you. Guide them.
What to include:
- A quick intro like: “Have a question? Ready to start your project? We’d love to hear from you.”
- A few bullet points on what kind of inquiries you handle (e.g., “New projects, partnership ideas, and press inquiries welcome.”)
This sets the tone and helps people feel confident that they’re in the right place.
2. Make It Easy to Use on Any Device
If your contact form is clunky on mobile or requires too many fields, people will bounce. Keep it simple.
Tips:
- Limit fields to what’s essential (Name, Email, Message. That’s usually enough.)
- Use large, clickable input fields and buttons
- Test it on your phone. If it’s hard for you, it’s hard for them
3. Offer Multiple Ways to Get in Touch
Some people want to fill out a form. Others want to email you directly or call. Don’t force everyone down the same path.
Consider including:
- Your direct email address (or a general one like hello@yourdomain.com)
- A phone number (especially for service-based businesses)
- A calendar booking link if you take consultations
- Your business hours and timezone, if applicable
Bonus: If you have a physical location, add a map or address.
4. Set Expectations for What Happens Next
People want to know: “Will someone actually respond?”
How to reassure them:
- Add a short sentence like: “We respond to most inquiries within 1–2 business days.”
- Customize your form’s thank-you message with a personal touch
- If you’re booked out or unavailable, say so! That honesty builds trust.
5. Don’t Forget About SEO and Trust Signals
Even your contact page can help with search visibility and conversions.
Pro tips:
- Include your business name, location, and industry keywords somewhere on the page (naturally)
- Add testimonials or small bits of social proof if space allows
- Use a clear page title like “Contact [Your Business Name]” for better clarity and indexing
6. Make Sure It Works. Always.
Nothing kills a lead faster than a broken contact form.
Double-check:
- Your form submits properly (and doesn’t error out)
- You’re actually receiving the submissions
- You have a clear system for responding
Extra Pro Tip: Set a calendar reminder to test your form once a month. Seriously.
Final Thoughts
Your contact page isn’t just a box to check, it’s a gateway to potential revenue. The more welcoming, useful, and friction-free it is, the more likely people are to reach out.
Need help improving the UX of your website’s most important pages?
Let’s chat. We’ll help you create a site that feels good to use and drives real results.
