When Boston photography business Parker Visual LLC came to us, they didn’t have a website and were struggling to reach clients online. Together we set out to build a professional site that would show off their work, help people find them and let them sell online. You can see the result at parkervisual.com.
The challenge: getting noticed without a website
Photography is a crowded field, and without a website Parker Visual was hard to find and hard to evaluate. Potential clients had no easy way to learn about their services, see their portfolio or get in touch. As a new business, they needed a site that showed their skills and turned visitors into paying customers.
Three problems stood out:
- Missed sales. With no online store, they couldn’t sell prints or offer private client galleries.
- Low visibility. People searching for local photographers couldn’t find them.
- No portfolio. Prospective clients had nowhere to look at their work before deciding to hire them.
What we built
We started by learning Parker Visual’s goals, brand and audience. The site had to work as a portfolio, a store and a way to stay connected with clients, not just look good.
- Custom design. A clean, modern site in Parker Visual’s brand, laid out so the photography comes first.
- Portfolio. A high-resolution gallery that makes it easy for potential clients to browse the range of their work.
- Private client galleries. Clients can view, download and buy their photos directly on the site.
- SEO. We set the site up to show up for searches like “Boston photographer” and “custom client galleries,” to bring in more visitors from Google.
The finished site includes the portfolio, private client galleries and pages that give visitors a feel for the “Parker Visual Vibe.”
The results
Since launch, Parker Visual has seen more people find them online. Visitors can now find them through search, browse the portfolio and buy through their client galleries.
- First online sales. The new store features let Parker Visual make their first sales online.
- More visibility. They’re now reaching more people searching for photographers in the Boston area.
- Happier clients. Private galleries make it easier to share finished work, and clients have responded well.
The team created a beautiful custom website that truly reflects our unique style. We are already seeing great results and couldn’t be happier.
Scott B., Parker Visual
Where they are now
Parker Visual went from having no website to selling online, with a site that gives them room to keep growing. We’re glad to have been part of it, and we’re looking forward to seeing what they do next.
Starting from scratch, or close to it? Book a free 20-minute call and we’ll talk about what your business needs.